What does "dead stock" mean? Introducing items that make the most of their value and charm
"Dead stock" clothes you see in apparel stores. Literally translated, it means "unsold inventory" , but in fact, it is a valuable item and there is a reason why it is loved.
We at renacnatta also find value in this dead stock fabric and actively use it.
This time, we are introducing the meaning of deadstock, its merits and demerits, and items that make use of the goodness of deadstock .
What does deadstock mean?
Some people may have a vaguely bad image when they see "Dead Stock". However, when you know how words are used and what they mean, you can see that they are rather valuable and sustainable products.
We will introduce the meaning of dead stock and the difference between vintage and antique.
Means "unsold inventory" in English
"Dead Stock" is translated as "Dead → Dead" and "Stock → Inventory" and is a word that represents "unsold inventory".
Apparel stores sell a variety of clothes, but it is not uncommon for them to not sell as expected. Products that are no longer sold in stores are called dead stock.
In addition, out-of-date products and products whose sales have been decided to be discontinued are sometimes referred to as dead stock and sold at a low price.
When you hear that, some people may think, "Isn't dead stock a low-value product?" However , dead stock does not have quality problems and is simply stored in a warehouse for various reasons. They are full of beautiful items that no one has worn, so you may even come across high-quality clothes.
Deadstock is a valuable item in the used clothing industry
In addition , dead stock is often regarded as a valuable item in the second-hand clothing industry .
This is because items labeled as Dead Stock at second-hand clothing stores are recognized as "new items that have never been used by anyone, and that have a universal beauty that transcends time." from.
The feature of the dead stock, which was not defective but was kept for the convenience of the store, is that the goodness of the time remains without fading . In some cases, the number of pieces produced is limited, and they don't overlap with those around them, so second-hand clothing stores' dead stock tends to be treated as something of great value.
The difference between deadstock and vintage
There is a word "vintage" that is easily mistaken for dead stock. Vintage refers to items that have been in production for a long time. Years and decades have passed since the time of manufacture, creating a unique flavor and rarity value.
Originally, vintage is a word that refers to the wine of the year when high-quality grapes were harvested. It has come to be used for clothes and miscellaneous goods because it means "old and highly complete".
The difference from dead stock is whether used clothes are included . Even if it is worn by someone else, it is called vintage if it is sold as second-hand clothes and has a good taste after a long period of time.
Deadstock, on the other hand, does not include used clothing that has been used by someone else. To the last, it refers to the one that was put out in the store and stored.
Difference between dead stock and antique
"Antique" is also a word that often comes up as something similar to dead stock and vintage.
Like vintage, antique is a term that refers to items that have been in production for a long time . In general, it is said to represent items that are over 100 years old.
Antique originally meant antique in French. The Customs Act established by the United States stipulates that "antiques are handicrafts, crafts, and works of art that are over 100 years old," and this recognition is widespread.
The difference from dead stock is the target item. Deadstock is mostly used in the apparel industry, while vintage is the term used for crafts and works of art. Antiques may have the same meaning as dead stocks in that they have value over time.
Why is "dead stock" attracting attention?
Do you know that such dead stock is attracting attention now?
Deadstock has many attractions, but it is actually in the spotlight as it is related to a problem in the apparel industry.
Here, we will introduce dead stock and related issues in the apparel industry and how we at Renac Natta are facing this issue and coming up with solutions.
Apparel industry mass disposal problem
The apparel industry has long faced the problem of mass disposal of clothing.
In the apparel industry, where trends change rapidly, many unsold clothes are thrown away. In Japan, about 3.3 billion pieces of clothes, or 1 million tons, are discarded every year, but there are still few brands that have found a solution.
The reason why the apparel industry discards a large amount of clothing is to prevent missed sales and to achieve low prices. Because of its great merit, it is difficult to stop the cycle even if we know that it will eventually have to be disposed of.
However , if you throw away a lot of clothes, the amount of garbage and CO2 emissions will increase, and the environment will be burdened.
It is not uncommon for dead stock that is stored as new to be discarded. Even though it is not defective, it is thrown away, and the problem of disposal that places a burden on the environment is a problem that must be stopped now that sustainable fashion is spreading.
Renac Natta items that make use of dead stock
Renac Natta is an apparel brand that develops with the concept of "wearing culture". While making the most of traditional Japanese techniques, we breathe life into materials that are no longer used, and carry items that you can walk with for a long life .
In particular, the " Dead Stock Collection " is a skirt collection that utilizes dead stock fabric , and is one of Renacnatta's most popular items. We use silk fabrics that are no longer used due to various reasons, although they are manufactured by European high-end brands, mainly in Italy.
There are also items that match the dead stock fabric of kimonos purchased in Japan, and all of them are characterized by elegance that you will want to use carefully for a long time, regardless of age or body type.
Since it uses dead stock fabric, it is a limited quantity item that is rarely reproduced with the same pattern, so if you are interested, please check it out when it goes on sale.
Advantages and disadvantages of dead stock
Finally, we will introduce the advantages and disadvantages of dead stock. Dead stock is a word that means "unsold", but it does not necessarily have a strong disadvantage.
Dead stock that did not match the trend of the time it was sold or was stored due to distribution conditions has the same shine as a new one.
Benefits are universal beauty and ethical
The merit of dead stock is that it is an item that can be loved for a long time beyond the times. Because it was stored in a warehouse, it is not worn by someone like second-hand clothes, so it will arrive in the same condition as a new one. Because it is not defective, it is an item that you can continue to use with love for a long time once you get it.
In addition, the design that tickles the heart of a vintage item is unique to dead stock that has been preserved for a long time. Because of such dead stock, we breathe new life into dead stock fabrics with the desire to "wear beauty that does not change over time."
Purchasing dead stock items also helps to prevent the mass disposal of clothes, which is a problem in the apparel industry . By welcoming items that would otherwise have been thrown away, you are helping to protect the environment.
The disadvantage is that it is not a product that can be purchased at any time.
The disadvantage of choosing dead stock is that it is not a product that can be bought at any time. Because the number of items in stock is limited, it is almost impossible to miss the opportunity to purchase them, and even if you want to buy them again, they are not available again.
Renakunatta items are also made using deadstock fabric, so if the timing is off, you may not be able to purchase them. The pattern changes depending on the time of purchase, and the number of production is limited depending on the length of the fabric.
However, it is not a product that you can buy anytime, so I would be happy if you could cherish the encounter with the item and wear it for a long time with attachment.
Dead stock is an item that can be loved over time
This time, we introduced the meaning and value of dead stock, and items that make use of dead stock fabric.
Deadstock means "unsold inventory", but it is actually an item that has a beauty that does not change over time. Choose your favorite deadstock and enjoy your daily fashion more.
Written by: mami