About

CONCEPT

Renacnatta is a brand that develops items that combine Italian and Japanese materials with the concept of "wearing culture".
The brand name is derived from the use of "no longer used" fabrics and the use of "no longer used" materials and techniques. The main item is a wrap skirt made of unused dead stock high-quality silk made in the Como region of northern Italy.

We are also developing products in collaboration with companies and craftsmen who have inherited the traditional crafts of the declining industry that have been made more than before.
- Nishijin Textile
- Gold - Hand printing - Kurume Kasuri - Tango crepe
etc.

Get to know Renac Natta

PROFILE

Aika Okochi
AIKA OKOCHI

Born in Yokohama in 1991. CEO of Dodici Co., Ltd.
director designer.
Moved to Milan, Italy at the age of 15. Graduated from Istituto Europeo di Design Milan (European Institute of Design, abbreviated as IED), majoring in advertising and communication. In February 2016, he launched the brand renacnatta, which develops items that combine materials such as dead stock and traditional crafts from Japan and Italy. He also works on rebranding and product production for companies and traditional craft companies. Currently living in two bases, Japan and Italy.

Awards

2020 Kyoshin Local Entrepreneur Award Excellence Award
2021 Kyoto Female Entrepreneur Award (Entrepreneur Award) Kyoto Governor Excellence Award

Media

・Forbes JAPAN 2019.02.27 " We don't make cute and beautiful things" How to grow a philosophical brand from Italy #NEXT_U30
・Fashion Tsushin 2019.03.30 1600th broadcast commemorative special project "Create the Future Future Wo Tsukuru Power"
・Hirunandesu! 2020.06.10
・Forbes JAPAN 2020.05.26 "Don't stop culture" even in the corona crisis ── Renakunatta and Aika Okochi's determination
・Forbes US 2020.09.18 Innovations Incorporating Traditional Japanese Crafts Into Modern Life
・Tsuginojidai 2022.03.14 Nishijin textile also updated Apparel brand “wearing culture” nurtured with fans
・designing 2022.9.29To inherit the culture. Dodici Aika Okochi takes on the challenge ``reasonably''
・Forbes JAPAN 2023.04.13 How to rewrite the future of culture preners, “leaving a tradition that lasts 1200 years”